Bakers have become enamoured with India bread.
Naan and other flat breads have become increasingly popular post recession as traditional leavened loaves have come to be seen as fat and decadent; an ugly reminder of the heady bad old days.
"This is the best thing since sliced bread" said an insider at the global bread markets.
"Naans have always been popular in the west who have been toying with garlic and cheese versions for years, but now we might see them move in to the mainstream with Naan toast and Naan cheese on toast. The potential is huge!"
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